Marketing with purpose.
We are slightly obsessed with good design, beautiful presentation, and marketing that generates results.
Our approach is simple. We analyze, strategize, and then implement a tailored marketing plan for each client and home because no two situations are alike.
Quality photography and videography.
How important is this? Well, 98% of buyers say photography is the most impactful resource when making the decision to view a home in person. Before going to market, it's so important to produce the highest quality content that visually defines the best assets of your home. We work with a group of talented and creative architectural photographers and videographers to accomplish this. How a home is presented online is the new curb appeal and we are most certainly in a 2-second world. Capturing a buyer's eye before they scroll through to the next property is the goal!
Digital marketing.
Targeted digital ad campaigns generate additional exposure for our properties. We know many buyers find the home they ultimately purchase through their real estate agent, so marketing to this group is smart and at the top of our list.
Monthly, our digital marketing has the opportunity to reach over 1 million users. In 2022, our email marketing campaigns were delivered 398,000 times with an average open rate of 67%, in comparison to the industry average of 14%.
Our targeted social media ads generate over 40,000 views per month. Digital marketing is one of our superpowers!
Listing presentation.
-
Great question. We distribute listings to major sites such as Zillow, Trulia and Realtor.com, in addition to hundreds of other global real estate portals such as the Wall Street Jornal, James Edition and Juwai.com. All of our listings are also featured on our own team site, SellingPortlandRealEstate.com, our brokerage site, OneReal.com.
-
We have an in-house creative team that has taken ordinary marketing and turned it into extraordinary marketing! With a talented group of designers, copywriters and marketing specialists, we're producing magazine-quality brochures, bespoke direct mail campaigns, luxury presentations for each of our listings.
-
Yes. We promote our properties on Instagram, Facebook, Pinterest and Linked In. We are generating 40,000+ views per month via our social media efforts.
-
So glad you asked! We are very passionate about this part of the sales process. In fact, we offer staging at no additional cost to our sellers. Learn more here.
