Discover the REAL Difference
INNOVATION | TECHNOLOGY | CULTURE
This isn’t just a brokerage.
It’s a better way to build your future.
Explore the REAL Difference—
REAL is growing — in agent count, opportunity, and value, while other brands are stuck raising fees to cover overhead, REAL is giving back to brokers.
With unrivaled commission splits, cutting-edge tech, and a leadership team that leads with humanity and heart, REAL is built different in every way. Over 29,000 agents and counting — collaborating, sharing ideas, and running lean, profitable, future-ready businesses.
Low caps. No monthly fees. Stock awards. Revenue share. Affordable healthcare. And a community that will change the way you think about this business.
It’s not just a better model — it’s a better way to build your future.
ENTREPRENEURIAL-CENTRIC
Doing the job + building a business that truly works for you are two different things.
At REAL Broker, you can grow your income, keep more of what you earn, leverage cutting-edge tech, and finally have the freedom to run your business your way — all while being surrounded by a supportive, collaborative community.
Low Fees. High Freedom.
→ 85/15 split with a $12,000 annual cap
→ One-time startup: $249
→ Annual brokerage fee: $750
→ Minimal $285 transaction fee after cap
→ $0 monthly fees
No desk fee. No franchise fee. No surprises.
As if the splits aren’t enough, check these highlights out—
-
The REAL philosophy allows agents and independent brokerages to keep the brands they’ve spent years building, while still benefiting from everything REAL has to offer. They are not pigeon-holing anyone! Gotta love that!
-
Why stop at commission income? At REAL, you can create multiple streams of income — without changing your day-to-day business.
Earn up to $4,000/year for every capping agent you attract — forever.
Build a willable, passive income stream that grows as your network grows.
Get stock awards for hitting milestones, attracting agents, and capping — so you’re building an ownership stake in the company while you work.
REAL invests its marketing dollars back into its agents — not billboards or franchises — so you can grow real wealth over time.
-
The motto says it all: Work Hard. Be Kind.
A national network of collaborative agents who share knowledge freely
Local meetups, company-wide masterminds, and in-person events
Keep your own brand while benefiting from REAL’s tools and community
Leadership that’s accessible, approachable, and here to help you win
At REAL, success isn’t a competition — it’s a team effort.
-
Agent growth is a priority.
Real Academy: 200+ courses for every stage of every agent’s career
25+ live trainings weekly led by top producers
Instant access to principal brokers and mentors who actually respond
Active mastermind groups and specialty coaching
Agents are in business for themselves, but never by themselves.
-
REAL is a cloud-based brokerage — which means agents decide how, when, and where you work.
No mandatory office hours or floor time
Build a schedule around life, not the other way around
Work from home, a coffee shop, or the beach — a business travels with you
-
REAL doesn’t offer agents a collection of third party apps, they actually BUILD tech that is unavailable anywhere else— ask us about LEO Co-Pilot, our personalized Ai assistant, and LEO Concierge for clients.
-
Never wait for payday again. With Real Wallet, you can access up to 85% of your commission before closing — with zero fees or interest.
It’s simple, fast, and built right into our platform. No credit checks. No third-party advance companies taking a cut. Just your money, when you need it.
Whether you want to reinvest in your business, cover expenses, or jump on new opportunities, Real puts you in control of your cash flow.
Let’s Build a Future Together.
There are a million ways to succeed in this business, sometimes just having a chance to talk it through with someone helps! I’d love to give you a peek behind the REAL curtain so you can see the technology and opportunity for yourself!
